TIPS FOR STARTING A CAREER IN DIGITAL MARKETING
Are you looking to start a career in digital marketing but you don’t where to get started. Look no further, here you will find all the tips you need for starting a career in digital marketing.
The marketing industry is rapidly growing and is in high demand within a companies business model. It has taken over the internet and a lot of businesses are using bigger budgets on digital marketing. The thriving industry has a lot of opportunities and is vital for a businesses growth.
Starting your career in digital marketing doesn’t necessarily mean you have to go down the academic route. It can also be achieved by receiving various qualifications or by doing an apprenticeship. However, some bigger companies still require their candidates to have an honours degree to get started in marketing.
So, if you are keen on getting your career started in marketing, read the tips below to give you a brief background of what is expected.
Be eager to learn
Marketing is a broad sector, it is important to have the ability to differentiate the departments of marketing. The areas that you can specialise in are Social Media Marketing, Email Marketing, Digital Marketing, Pay-Per-Click (PPC), Search Engine Optimization (SEO), Influencer Marketing, the list goes on.
It is key to be passionate about the industry. An employer loves it when a candidate shows that they have a degree or other certificates in digital marketing. Google Garage offers courses where you can get a certificate when you learn the fundamentals of digital marketing.
Learn the terminology
Moreover, aspiring digital marketers need to be knowledgable of the terminologies that are used in marketing such as PPC, SEM, SEO and SMM. Knowing what each terminology means will help you with your career progression in digital marketing interviews. Also, being able to understand digital marketing campaigns and to analyse what elements worked or didn’t is dependent on your ability to understand the terminology.
Build your Personal Brand
Another tip for starting a career in digital marketing is that you must have a visible online presence. This is if you run a successful business online, whether it is a blog or an online store. You need to show your employer that you know how to build a company’s visibility. The trust is immediately built when the employer sees that you have the ability to sustain your own personal brand. A strong online presence you potentially favour between other candidates who applied for the same job role.
Stay updated
It is vital to remain updated with the latest industry news, this is by following major digital marketing platforms. Aspiring marketers, it is fundamental to stay updated with the changes in all the social media trends. For example, Google, Facebook, Twitter and TikTok. Being updated with the latest marketing trends will help you a lot in job interviews, and your development as a marketer.
Here are some websites to help you stay updated:
PPC: PPC Hero, Search Engine Land
Social Media: Social Media Examiner, Social Media Today
Content: Hubspot, Girls in Marketing
Gain Experience
This is a very important stage when starting a career in digital marketing, experience is everything!
Mistakes that a lot of people tend to make when they are in college or university studying Marketing is that they go throughout their course without gaining any relevant experience which then makes it difficult for them to find an ideal job for them.
I urge every student or anyone looking to starting a career in digital marketing, to gain valuable marketing experience. Girls in Marketing have a job board which provides up to date digital marketing jobs.
My first digital marketing work experience was at an online Tv start-up company. I volunteered there once a week as a social media assistant. I know a lot of people are not fond of unpaid internships or work placements but I believe that if it is only for a short period of time, of a maximum of three months then you should give it a chance.
Start Freelancing and do Remote Work
As you are building your marketing portfolio, it is also a good idea to start freelancing. The best websites to start freelancing on are Fivver, Upwork and Freelancer. This will help you gain more experience working with people. If you are not comfortable starting out with freelancing, offer to help small businesses for free.
I hope this post has helped, marketing is an amazing industry to work in. It has plenty of opportunities, so make sure you get the relevant knowledge and experience to help you start a career in marketing.
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