5 WAYS A GIRL BOSS CAN BUILD HER PERSONAL BRAND ONLINE

Building your personal brand online takes time and commitment. This is if you are a small business owner, blogger, an employee or a solo entrepreneur. Building a personal brand online comes along with knowing who you are, being relatable and authentic to yourself. Focusing on building your personal brand maximise your chances of employability and other career opportunities. With that said, I will provide the tips on how to build your personal brand online.

When you choose to follow someone on social media its because you are inspired by what they do, what they have to offer or you may just want to know more about them. As a girl boss, knowing how to build a personal brand online is all about marketing yourself correctly.

A girl boss brand should be personal to you, it should clarify what you do, how you do it and why you do it. Building your personal brand online should stand out from the crowd and be a strong representation of YOU! This is a time for you to showcase your expertise and enhance your value to your selected audience.

Creating a successful personal brand online is very important as it encompasses trust from your audience and loyalty with any changes you make. In saying that, I will list down the 5 ways that a girl boss can build her personal brand online.

5 Ways You Can Build your Personal Brand Online

1. Create a Brand Identity

Firstly, you have to build a strong visual brand in order to create your brand identity. This is a vital step as it is essential to creating a last impression on your audience. This will help attract your target market and clients towards your brand.

Ask yourself these questions, What is it you have to offer, how are you going to create it and why is it important? When creating your brand identity you have to be knowledgable, visual and be able to define your key traits. Therefore, when you establish your niche market and find your target audience, you will be able to set yourself apart from others.

2. Develop a Marketing Strategy

Building a personal brand online comes along with using marketing principles, you need to be able to come up with strategies that will help grow your personal brand. These would be similar strategies that you would use to market and sell a product for yourself. This would be put into perspective with:

• How you

want to position yourself

• What makes you stand out and unique?

• How can you highlight all your strengths and eliminate your weaknesses?

• Choose a social media platform that works well for you.

No one is going to know about your brand if you don’t put yourself out there. Developing a marketing strategy for your personal brand will help your overall business goals and vision. Once your plan has been put into action, you have to be consistent with it and stick with the strategy.

3. Understand your Value

Understanding your value and worth when you build your personal brand online is very important. Knowing your value will help determine where you see yourself in the future, including your ideal career path. Ask yourself, how much value can you bring for your online audience or your clients with the services you provide. When you understand your value, you would be able to gain a trustworthy audience.

4. Be clear about your expertise

It is important to be clear about what you want your target audience to know you for. What is it that you do

best and how do you manage it. By creating a niche market and audience, you will be able to speak directly to those who want to know more about your work and would want your help.

5. Be Authentic!

The last tip of 5 ways that a girl boss can build her personal brand to believe in yourself. Be your authentic self! Creating a personal brand comes with a lot of patience, knowledge and understanding of what attracts your audience to you. Don’t compare yourself with others in your field, be your self and do things that make your personal brand stand out.