Are you currently looking to improve your digital marketing CV for job applications? Do you want to beat the 100s of other applicants? If so, then continue reading this article on how you can create a winning digital marketing CV that’ll get you an invite for interviews by future employers.
The marketing industry is booming, and it is one of the fastest-growing sectors in the UK. Research has shown that 40% of marketing job openings now require digital skills. Even with the current pandemic happening a lot of global brands and even small startups are still hiring. However, it is much more competitive than ever! So how do you gain the chance of getting your CV noticed? Well, this is where the work begins. You have to make sure your digital marketing cv is top tier. Each resume you create has to be specific to the job role you are applying for.
A digital marketing CV has to be able to captivate recruiters attention. The content and the layout are equally important, you have to be able to sell yourself and put everything in the most appealing format as possible.
Keep it Clean and Simple
The best thing you can do for yourself is by creating a very easy to read CV. You want the recruiter to be able to easily read it, don’t add too much information and any distracting designs. Include bullet points, hyperlinks and bold headings.
One of the biggest mistakes a lot of people make when they create a digital marketing CV is that it can look too busy, you want the recruiter to be to able scan your cv within 30 seconds. Canva has great and simple CV templates to use, it helps keep formatting to a minimum.
Digital Marketing CV Layout
When creating a basic layout for your marketing CV you should include the following sections:
Personal Profile / Summary
Relevant marketing experience / Work Experience
Education
Soft/ technical digital marketing skills
Certifications
Hobbies/Interests
Furthermore, when you are applying for a digital marketing role make sure you find out about the company’s culture, and their brand identity. If you are applying for a creative marketing role, go ahead and make your CV creative as well. But if you are applying for a role in the marketing department at a bank or law firm, then make it more formal, the company wouldn’t appreciate the vibrancy.
Tailor Your CV
For every role you apply for, make sure you tailor your CV so it mirrors the role that you are applying for. Here are some things to think about when you are tailoring your CV:
Show the different work you have done.
Highlight your most creative and /or highly achieved campaign.
Include your specialities.
Make sure that your experience matches with the role that you are applying for.
A top tip I learnt when applying for jobs was to add buzzwords and phrases from the job description. Also, include marketing-specific keywords that you think employers are looking for.
Proofread, Spell Check & Edit
This is a very important stage, always proofread, spell check and edit your CV, or get someone else to do it for you! You will not get away with having a CV that has spelling errors and that is grammatically incorrect. This will leave your it in the NO section! If you want to create the best digital marketing CV you have to pay close attention to detail to all the information on it.
Market Your CV Like Its Your Brand
This is vital, a digital marketing CV has to be unique, this gives the recruiter a glimpse of your ability to do the job. I have spoken about the importance of building your personal brand online, it is just as important to brand yourself well on your CV. For an outstanding digital marketing CV, you should include hyperlinks to your work e.g websites, social media accounts, blogs or any type of work that will upgrade your digital marketing CV.
I hope these tips have helped, make sure you take your time in creating your digital marketing CV. Always read the job specification in full and match it up with your CV. All the best to everyone that is currently applying for jobs right now. Please leave comments if you need any more tips.
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